Eight months after the opening of the new regional LUZI office in Baku, Azerbaijan in February this year, LUZI invited our local partners to a workshop entitled, “Inspiring Fragrance.“
Speaking at the event, Guliyev Ramil, Business Development Manager Azerbaijan enthused, “Our customers are our partners and we would like to offer first class customer service. Assisting them by expanding their fragrance skills is not only an interesting experience, but also a great way for Luzi to support our customers by working together to discover perfect fragrances for their business needs”.
The idea of this seminar was to broaden knowledge of perfumery in all its versatile aspects. The LUZI perfumer, Paulo Moraes, who attended the workshop in Baku at the end of October 2017, gave a training seminar focusing on improving the olfactive skills of the participants. The learnings included details about olfactive directions, perfume raw materials and the “psychology of fragrances”.
According to Paulo: “There is a place where the impossible happens: hot and cold, textures, colours, feelings, dreams, passion…everything is possible inside a fragrance.”